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Heilongjiang Beidahuang Group Reclamation Area
Heilongjiang Beidahuang Grouo Reclamation area is located at the foot of the Lesser Khingan Mountains and in the Neijiang Plain and the Three River Plain, Northeast China – one of the world's three famous black soil belts and China's largest green and organic food production base with an annual production capacity of 10 million tons of green and organic agricultural products, a total prefecture area of 55,400 km2, 113 farms and pastures, 805 state-owned and state-holding enterprises as well as 1,208 non state-owned enterprises. Headquartered in the beautiful ice city of Harbin, the Great Northern Wilderness Group stretches over 12 cities and 74 counties (cities and prefectures) of Heilongjiang province, has branches spreading all over major cities and economic regions of China and has established trading and economic and technological cooperation relationships with over 60 countries and regions around the world.
Beidahuang Trading Group
Beidahuang Trading Group is a leading national agricultural industrialization enterprise in Heilongjiang reclamation area specializing in commercial logistics. The Group has 29 wholly-owned, holding and shareholding enterprises and mainly sets foot in refined oil products, agricultural production materials, organic green food chain management, agricultural product operation, large agricultural machinery and logistics, with annual sales revenue reaching nearly 30 billion yuan. Its economic aggregate ranks Top 100 among enterprises in Heilongjiang province. Under the guidance of the "168" development strategy, the Group makes its market positioning scientifically, adopts innovative operation mode and management system and has developed into a large diversified enterprise group. PetroChina Heilongjiang Nongken Petroleum Co., Ltd. has 14 transfer oil depots and 147 gas stations, realizes continuous and stable supply to the refined oil product market of the reclamation area. Heilongjiang Beidahuang Agricultural Production Means Co., Ltd. has set up 400 agricultural production means chain stores, established the Huanong Agricultural Production Means Chain Co., Ltd. in Beijing and spread its sales network in 12 provinces and regions besides Heilongjiang Beidahuang Grain Logistics Co., Ltd. has formed a modern grain logistics system integrating purchasing, storage, transportation and marketing into a whole with "Food Bank" as a selling and buying platform, over 50 food rally points as a link, railway-sea "Four Bulk" transportation as a mark and with futures trading, spot trading and screen trading as marketing methods and formed an integrated operation featuring fixed-point purchase, stoving processing, warehousing, spot sale, online sale, futures hedging and land-ocean transportation to local grains, agricultural and sideline products. Beidahuang Marketing Co., Ltd. has built five great sales regions including Southeast Asian, Beijing-Tianjin-Tangshan, the Yangtze River Delta, the Pearl River Delta and the Middle Part with Beijing as the sales center and built a sales network system dealing in organic, green and characteristic agricultural and sideline products of Beidahuang covering the whole country. Now, the company has had 758 chain stores and plans to establish 1,500 chain stores by the year of 2015. The Beidahuang Grain Electronic Market Co., Ltd. makes use of modern electronic network and an innovation-type of business mold and builds a third-party trading platform combining online grain trading and modern grain logistics, business flow and information flow, combines traditional purchase and sale and network marketing, and complements with the domestic agricultural product futures market in business. Relying on the 15 logistics nodes, logistics public information platform and logistics management information platform in the reclamation area, the Beidahuang Logistics Group provides integrated logistics service radiating the whole country for the refined oil products, cold chain, agricultural means of production, agricultural machinery, grain, agricultural and sideline products and related products in circulation in the reclamation area and has been rated as a National AAAAA-grade Logistics Enterprise. The Beidahuang Trading Group Co., Ltd. deals in a variety of brands of agricultural power machinery and over ten thousand of varieties of supporting agricultural implements. Nearly one hundred agricultural machinery manufactories have set up grade-one three guarantees maintenance service stations in the company. The Beidahuang International Trade Group Co., Ltd. enjoys the rights of barter trade, frontier petty trade and export rights of related agricultural and sideline products. The company mainly deals in export (transit trade) of timber, ore and agricultural and sideline products, has established trade cooperation relationships with more than 60 countries including the USA, the EU and Japan and is a modern logistics import and export company integrating industry, industry and marketing and with complete functions. By right of the rich and high-quality coal resources of the three northeast provinces of China, Heilongjiang Nongken Beidahuang Energy Co., Ltd. is engaged in coal trade circulation, storage and trading. The coal is mainly sold to all major steel factories, power plants, coking factories and other large coal consuming enterprises of the three northeast provinces. The Beidahuang Grain and Oil Wholesale Market mainly deals in marketing, test and detection and information service of agricultural and sideline products and native products, self-support and agency of import and export of different commodities and technologies. It is a window unit of Heilongjiang Agricultural Reclamation System. Beidahuang Culture Creativity Group Co., Ltd. Heilongjiang Reclamation Area's earliest professional tourism convention and exhibition service mechanism mainly dealing in domestic travel, international travel, convention and exhibition service and cultural product development. Ningbo Logistics Park is striving to create a multi-functional comprehensive service platform integrating the warehousing, logistics, exhibition and trading of green and organic food relying on Ningbo logistics cluster competitive advantages and the Beidahuang brand and resource advantages and undertakes export trade and transportation, transit transportation and delivery tasks of agricultural and sideline products in the reclamation area to the Yangtze River Delta area. Zhongshan Logistics Park, relying on the radiation radius of Zhongshan as well as Zhongshan's position of Hong Kong's delivery distribution channel and international logistics hub city, undertakes the logistics operation function of exporting products in the reclamation area to the Pearl River Delta, gives play to the function of connecting important logistics collection and distribution places in Guangdong, Hong Kong and Macau, and radiates surrounding countries further. Deyang Logistic Park undertakes the logistics operation function of exporting products in the reclamation area to the middle and western areas and transports all kinds of products in the middle and west areas back to the reclamation area. Qinhuangdao Logistics Park gives full play to Beijing's roles as China's political, economical and cultural center, high and middle-end agricultural products marketing center and key logistics radiation area and undertakes the logistics operation function of exporting products in the reclamation area to North China area and the transportation, transit transportation and delivery functions of products in the North China area to the reclamation area. Zhaodong Food Industrial Park Construction integrates modern food deep processing, warehouse logistics, display and sales exhibition and information service into a whole, is a high-standard, high-tech, modern and internationalized new-type of industrial park, a safe food production base, a food standard R&D base and a technological food processing industry incubator.
During the 12th Five-year Plan Period, the Group will regard "168" development strategy as the main line and industrial system construction as the core, constantly strengthen strategic cooperation, speed up the construction of logistics park and create four 10 billion enterprises. It is expected that by 2014, the trading group will achieve sales revenue of over 50 billion yuan and develop into a modern international logistics group.
Beidahuang Marketing Co., Ltd.
Beidahuang Marketing Co., Ltd., affiliated to Beidahuang Trading Group, is an important sign of the Beidahuang Group that is based on Beijing, faces national high-end consuming cities, relies on Beidahuang brand, integrates the Beidahuang resources, promotes Beidahuang series of pollution-free food, green food, organic food and specialty food, and starts and rapidly expands market network construction and chain franchising business with great concentration. It is jointly invested by four great leading enterprises, namely, Beidahuang Trading Group, Nine Three Grain and Oil Industry Group, Wondersun Dairy Co., Ltd. and Fengyuan Wheat Group. The company was founded in April 2008 with a registered capital of 14.88 million yuan and is headquartered in Block 23, No. 99, Kechuang 14th Street, Beijing Economic Technological Development Zone with a total construction area of about 5,000 m2.
Reat Beidahuang Marketing Co., Ltd. now has nine regional subsidiaries, has Nine Three, Fengyuan, Wondersun, Beidahuang Green Field and Great Northern Wilderness Hongfu, totaling 1,000 or more varieties of green special products, a central storage and distribution center, three production bases passing the national standard certification, as well as a number of professional production lines. So far, its sales network points have spread in 110 cities and counties of 24 provinces. In 2011, the company carried out strategic cooperation with PetroChina, HNA Business Group, Beijing Hualian Group and China CO-OP Group. Now, the company has formed a Beidahuang green food marketing network with 828 marketing points as core, with 141 Beijing Hualian, 1,000 or more shopping places of the supply and marketing group, 311 HNA shopping places and over 10,000 convenience stores covered by 31 branches of PetroChina in the whole country as support, and strived to build an agricultural products circulation way with wide coverage, great influence and powerful marketing abilities.
During the 12th Five-year Plan Period, the company will be under the leadership of the Beidahuang Trading Group's "168" strategy, adhere to the development strategy of "striving to create an agricultural products marketing way from the base to dinning-table and from domestic market to international market with chain operation as the core, product base as guarantee, logistics park as support, bulk trade as assistance, e-commerce as supplement and multiple channels as supporting" proposed by Chairman and General Manager Li Shuyu, further integrate product resources and channel resources, gradually develop overseas market, turn its brand advantage into market advantage, achieves 10 billion yuan of sales in 2013, achieve 1,500 marketing points by 2015 and be listed into the market entirely.
Beidahuang Marketing Co., Ltd. sincerely welcomes negotiation, franchising and cooperation from all substantial individuals, institutions and enterprises in the whole country dealing in pollution-free food, green food, organic food and characteristic agricultural products. Adhering to the cooperation tenet of "Integrity Oriented, Mutual Benefit and Win-win", the company hopes to establish alliance with giants, complement each other's advantages and develop market together with them, develops the Great Northern Wilderness green special and high quality and well-known goods industry and creates a Beidahuang green food marketing aircraft carrier together with the franchisees.